As organisations engage in strategy formulation and execution, they often find themselves unintentionally sidelining their key stakeholder – the customer. By doing so, they create a barrier between themselves and the customer, risking the chance to capitalise on opportunities that could drive both short-term gains and long-term success.
To overcome this challenge, it’s crucial to shift the mindset from seeing the customer as just a component of the plan, to recognising them as the driving force behind the entire strategy.
In this presentation, I share some practical tips on how organisations can ensure that the customer remains at the centre of their strategy.
Feel free to reach out if you have any queries.
I’m Jonathan Spiteri, and I bring a wealth of experience in innovation, strategy, agile methodologies, and project portfolio management. Throughout my career, I’ve had the privilege of working with diverse teams and organisations, helping them navigate the ever-evolving landscape of business and technology. I’ve also earned multiple prestigious certifications, such as Axelos Portfolio Director, SAFe® 6 Practice Consultant, Organisation Transformation, Project Management Professional (PMP), TOGAF 9.2, and Six Sigma Black Belt. These qualifications reflect my dedication to achieving excellence and my proficiency across various domains.